St. Petersburg Web Design Blog

Archive for the ‘Learning’ Category

XML Site maps are 5 years old and we are still amazed as people who are using their site maps effectively. As the lady in the video below also points out, often times a poor sitemap.xml is an indicator of a poor web site plan. ie, sometimes more content isn’t better.
She also touches on a great point, using other forms of XML, namely RSS feeds can be a link building machine for a web site. Others sites that are focused on providing users the latest from the blogging world, or even better are focused on providing the latest info from the specific niche you are in, will provide summaries and links to your articles and pages. This not only builds links but it also can generated a little targeted traffic occasionally.

This will be a two part series, next week will tell you about an instance where you may NOT want to have a “properly” implemented sitemap…

All my clients know I’ve been saying this for years.  “Put your #1 key phrase in your domain name.”  Well it looks like everyone else is catching on.  I’m sure these gentlemen can explain it better in their interview format:

I’ve never written about a discussion on LinkedIn.com before, but this one is a whopper.  A question was posed.  If you had to choose between two candidates for a job, one with a high IQ and one years experience, the other with an average IQ and 10 years experience, and everything else the same, which would you choose.

As Project Managers I find it a conversation we all should read.  I personally found it quite enlightening and yes, even life affirming.  You see I’m one of these people with a really high IQ.

This conversation is a fine example of how all discussion should be.  It’s a conversation to hold up and say:  “This is one of the good things about Social Networking.”  sure there was plenty of disagreement and even embarrassing secrets that came out, but never did it to a personal level, nor was any rhetoric ever introduced.

Here are some of the things I’ve learned about HR Staff and my  fellow Project Managers from the conversation on Linked in:

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The SEO glossary has found a more permanent home at:

http://blog.texxsmith.com/web-design-references/seo-glossary

Please update your bookmarks and links.

I like to show this blog to people as an example of what can be done by a WordPress blog by themselves and what the next level of word press blogs is. That’s when a pro web design team gets involved in your internet marketing project.

For a while we’re going to illustrate this with a rotation of WordPress themes.

We’ll also give a quick first impression review (feel free to comment) on the theme and come back later and update our thoughts after we’ve seen them in use by the public.

We start the WordPress themes rotation with:
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Not exactly the way I’d do it but he introduces many important topics. This video also demonstrates how to use the Dreamweaver CS3 interface to create CSS rules.

Sadly he was wrong about the “Page Properties” they only apply to the page that’s open, not “every page that we create from now on” so odd that he got such a basic piece of info wrong . . . We try to actually put these CSS style rules that he’s creating in a separate ” style sheet (a text file, written with proper css syntax and uses the .css extension). Once this is done you can go to every page you have or create anew and tell the page to use the style sheet.

On a professional scale we use “Dynamic Web Templates” to force pages to use certian style sheets and accept changes made to a master template. Because there’s so much more to a web site than it’s CSS.