St. Petersburg Web Design Blog

Archive for the ‘Learning’ Category

All my clients know I’ve been saying this for years.  “Put your #1 key phrase in your domain name.”  Well it looks like everyone else is catching on.  I’m sure these gentlemen can explain it better n their interview format:

I’ve never written about a discussion on LinkedIn.com before, but this one is a whopper.  It’s all about if you had to choose between a candidate that had one years experience but was very intelligent or between someone with average intelligence and 10 years experience which would you choose.  On the surface this discussion about intelligence vs experience on LinkedIn, but a lot of comments that some of the HR people people have made in this discussion in a Project Managers group are stirring up some controversy.  Personally I find the discussion quite enlightening. Others have too, it has over 190 comments and growing ion just over a week (that’s a lot for LinkedIn).  The overwhelming majority of which ware pretty thoughtful contributions. Some have evidently found themselves embarrassed by the secrets they’ve leaked and deleted their comments.  I’m not sure why though, they seemed honest and well thought out.  Other have left the HR dirty laundry out there in the air, believing their nothing wrong with their opinions.  And their probably right.  Everyone is entitled to their opinion.

This conversation is social networking at it finest.  Lots of people talking about a very real issue that effects almost everyone one in the world. And everyone there is doing so in a way that’s positive, enlightening and contributory.  It’s amazing.

Here’s some of the things I’ve learned about my fellow Project Managers: Read the rest of this entry »

When talking about Search Engines with clients, trainees and others, it’s good to speak the same language.  Here’s a growing list of SEO terms and their definitions.  All you other Search Engine Marketers out there . . . Please contribute by commenting below.

• SEO
  • Search Engine Optimization:  The science/art of ranking well in the organic portion of a Search engines results page.
• IBL
  • InBound Link: A link to your web site from another web site (usually).  We could write a whole article about what makes a good IBL and a what makes a bad IBL and maybe we will, but not in this post…
  • A link can be considered an IBL if it comes from your own site if it’s written in an “absolute” versus “relative” manner.  This means the path, if absolute,  would begin with “http://”.
• SE
  • Search Engine
• SERP
  • Search Engine Results Page
• Key phrase (aka keyphrase)
  • A phrase typed into a search engines search box. It’s also called a search term. a search term may be only one word though, a phrase has to be more than one word.
• Purchase related key phrase
  • A key phrase with one or more of the words in it:
    • buy
    • store
    • price
    • purchase
    • or other synonyms for the above
• Bing:  The latest Search engine from Microsoft.
• Double Up:  When two pages from one site are listed one after another in a SERP.  The second is usually indented.  Yahoo pioneered the SERP double up.

I like to show this blog to people as an example of what can be done by a WordPress blog by themselves and what the next level of word press blogs is. That’s when a pro web design team gets involved in your internet marketing project.

For a while we’re going to illustrate this with a rotation of WordPress themes.

We’ll also give a quick first impression review (feel free to comment) on the theme and come back later and update our thoughts after we’ve seen them in use by the public.

We start the WordPress themes rotation with:
Read the rest of this entry »

Not exactly the way I’d do it but he introduces many important topics. This video also demonstrates how to use the Dreamweaver CS3 interface to create CSS rules.

Sadly he was wrong about the “Page Properties” they only apply to the page that’s open, not “every page that we create from now on” so odd that he got such a basic piece of info wrong . . . We try to actually put these CSS style rules that he’s creating in a separate ” style sheet (a text file, written with proper css syntax and uses the .css extension). Once this is done you can go to every page you have or create anew and tell the page to use the style sheet.

On a professional scale we use “Dynamic Web Templates” to force pages to use certian style sheets and accept changes made to a master template. Because there’s so much more to a web site than it’s CSS.

This video helps explain what a firewall is. (By request)

A two way firewall is absolutely necessary.

Zonelabs has the best on in the business and it’s free.