St. Petersburg Web Design Blog

Click Forensics has released their latest report on Click Fraud. Click Fraud effects people and businesses who buy “pay per click” advertisements on web sites and search engines like google. It becomes fraud when:

• It’s not a human doing the clicking
• It’s human who is doing the clicking but his or her only intend is to cause the advertiser to be charged for the click, not because they are interested in the content advertised

The two most common sources of click fraud are competitors who want to see your budget eaten up without any legitimate customers going to your site. They also get the added benefit of being able to bid on those keyphrases for much less money once your budget is blown. This is by far the most common type of click fraud.
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Link building campaign is a pretty straightforward term. Basically it just means trying to get web-sites to publish search engine readable links to your site.

Why?

Well Search Engines think the more links there are to a web site, the more important and relevent that site must be. It almost sounds good on the surface, but actually it’s quite the moronic idea.

Here’s some things you can do to increase the effectiveness of your link building campaign:

• Get links from sites that are related to the keywords you which to market.
• Use your chosen key phrases / words in the text of the link that others place on their sites. The text of the link matters a bunch.
• If your going to pay for links, make sure they’re NOT “Jump links”. Jump links are coded in such a way as to be not readable to search engines.
• Make sure the links that point to your site don’t use the rel=”nofollow” attribute. that asks a search engine not to follow (therefore count) the link in question.
• Get links from sites w/ as high of a PageRank as possible. Search Engines mistaken believe this has something to do w/ site quality too.

The google sandbox isn’t actually a place or a thing at all. It certinley a place where google employees play during breaks. The google sandbox alludes to a term that programmers of web “Content Management Systems” (CMS) where the users of their web content management systems (typically not programmers or even technically inclined at all) could learn to post articles and stories using that partcular CMS by praticing. The sandbox was an area where they cpuld pratice and ewxperiment with all aspects of the systems methods of making articles without saving them permanently and displaying them to the public as real articles.

Google’s Sandbox isn’t quite that, but it’s similiar. Evidently google in their all knowing wisdom has decided that it takes several months for a web site to decide what they are about. Perhaps a lot of people change thier message and keywords alot during this first period. I’m sure they’ve read the tags on way more sites than me. When I do a site, it’s get fully planned before implemented so there isn’t much changing after it goes live. But I understand not everyone has my skill or even uses a professional.

The Googlew sandbox is actually a status unofficialy given to web sites by google. They may have them in their index but they usually won’t list them in the search results unless the search is for the address. Yes, some people still type the address into a search enginge instead of the address bar. This period can last from a few weeks to a few months.

Little is know about how it exactly works. In fact some people in the search engine optimization business try to say it doesn’t exsist. Well rest assured it does. I have discovered two things about the google sandbox however:

• Whatever the cause, new sites do not get listed in google’s search engine results for a considerable longer period than other web sites.
• This effect can be mitigated (not entirely), by submission fromm someone who has successfully submitted sites that were index by google in the past.

What’s the most important thing to pursue when seeking better rank in the search engines? The number and quality of links that lead to your web site. This is the number one most important thing to Google and most other Search Engines (SE), when determining how “important” your web site is. Google even has a name for this “importance” called “PageRank_tm.”
The most important directories are of course, the hardest to get into. The Yahoo directory, is a mostly paid-entry, human reviewed directory. The Open Directory is a free but very hard to get into, directory. I’ve learned of a new Blog Directory, and a few other and wanted to give you the skinny:

The Blog Directory / Search Engine I mentioned before is LS Blogs. If you want to find something on a blog then you’ve got them and Technorati.

Remember, my fellow Search Engine optimization people that the text in a link should be the keyphrase you are targeting and that only. Otherwise the ranking value they pass becomes diluted.

Here’s a few more high PageRank directories:

• keepsys.com
• Starting Place
• Level 10/
• Best of the Web