St. Petersburg Web Design Blog

Today was the last day of full time on site work at Home Inspections LLC. For those of you who didn’t hear of this massive data project, let me quickly recap:

Home Inspections LLC (HILLC) was granted a contract by the State of Florida to participate in the “My Safe Florida Home Program.” This is an ambition program designed to help harden all the homes in Florida against hurricanes. Before any work can be done on the homes, data had to be collected about the individual homes. That’s where HILLC fits in.
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Personal time that consumers spend on the Internet is rivaling their TV time, with user-generated content and networking sites among the most popular destinations for entertainment seekers, according to a new survey issued by IBM this week.

In the latest sign of television’s decline as the primary media device, 19% of respondents said they spend six hours or more each day on personal Internet usage. That compares with 8% who said so about the TV. One to four hours of TV usage was reported by 66%, compared with 60% for the Web.

Looks like TV may be going the way of the yellow pages.

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NEW YORK (Reuters) - Content online is king. Internet users spend nearly half their time online viewing news or entertainment content, surpassing activities such as sending e-mails, shopping or searching for information, according to a study released by the Online Publishers Association on Monday.

The four-year study, conducted by Nielsen/NetRatings, tracked a 37 percent increase in amount of time spent viewing content such as online videos or news, surpassing a 35 percent rise in using search engines like Google Inc. (GOOG.O).

The abundance of content and faster online speeds accounted for the spike, the study said. A proliferation of social networks such as News Corps’(NWSa.N) MySpace and Facebook have helped boost content viewing as well.

Overall, viewing content accounts for 47 percent of time spent online in 2007, up from 34 percent in 2003. Web search accounted for 5 percent of time spent online in 2007 from 3 percent in 2003.

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Link building campaign is a pretty straightforward term. Basically it just means trying to get web-sites to publish search engine readable links to your site.

Why?

Well Search Engines think the more links there are to a web site, the more important and relevent that site must be. It almost sounds good on the surface, but actually it’s quite the moronic idea.

Here’s some things you can do to increase the effectiveness of your link building campaign:

• Get links from sites that are related to the keywords you which to market.
• Use your chosen key phrases / words in the text of the link that others place on their sites. The text of the link matters a bunch.
• If your going to pay for links, make sure they’re NOT “Jump links”. Jump links are coded in such a way as to be not readable to search engines.
• Make sure the links that point to your site don’t use the rel=”nofollow” attribute. that asks a search engine not to follow (therefore count) the link in question.
• Get links from sites w/ as high of a PageRank as possible. Search Engines mistaken believe this has something to do w/ site quality too.