3203078-185x124.jpgI guess it’s true that internet advertising goes in cycles. First it was “pay per exposure”. When advertisers figured out that doesn’t work very well, it was changed to “pay per click”. Now that Google and other pay per click advertising systems are rife with fraud reports, they are moving into another system that’s been done before. Affiliate marketing. Google calls it “cost-per-action” it’s really just commissioned based advertising or “Affiliate Marketing”. In other words the advertiser doesn’t pay unless the person who clicks on the advert actually buys something, something in particular.

It’s just a test program at the moment. Participation is by invitation only.