St. Petersburg Web Design Blog

When talking about Search Engines with clients, trainees and others, it’s good to speak the same language.  Here’s a growing list of SEO terms and their definitions.  All you other Search Engine Marketers out there . . . Please contribute by commenting below.

• SEO
  • Search Engine Optimization:  The science/art of ranking well in the organic portion of a Search engines results page.
• IBL
  • InBound Link: A link to your web site from another web site (usually).  We could write a whole article about what makes a good IBL and a what makes a bad IBL and maybe we will, but not in this post…
  • A link can be considered an IBL if it comes from your own site if it’s written in an “absolute” versus “relative” manner.  This means the path, if absolute,  would begin with “http://”.
• SE
  • Search Engine
• SERP
  • Search Engine Results Page
• Key phrase (aka keyphrase)
  • A phrase typed into a search engines search box. It’s also called a search term. a search term may be only one word though, a phrase has to be more than one word.
• Purchase related key phrase
  • A key phrase with one or more of the words in it:
    • buy
    • store
    • price
    • purchase
    • or other synonyms for the above
• Bing:  The latest Search engine from Microsoft.
• Double Up:  When two pages from one site are listed one after another in a SERP.  The second is usually indented.  Yahoo pioneered the SERP double up.