This guy makes some great points about competing in the local search market. Remember, it is a competition, not an automatic thing. You’re not going to be automatically listed #1 on Google for Florida Web Design just because you submitted your web site to Google and you are actually in Florida. On a smaller scale it’s the same for St. Petersburg Web Design. just because you are in St. Petersburg and you tell Google doesn’t mean that the national companies aren’t fighting hard for your spot.

He doesn’t really give away a lot of tips but he does highlight the challenges that most small businesses don’t understand.

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    exclamation_3Sometimes instinct and timing make a link building campaign just taking off. There are thousands of established directories with good page rank out there. Most of them pass far more page rank to the first links that are added. The ones that fill up the first page of each category. Most link building directories give these coveted spots to websites by the order they join. The first sites that are added to the database of inks are the ones that get listed first in the directory. Since this page is closer to the index page of the directory, it usually has a high page rank. To make a long complicated scientific story a short one, if your performing a link building campaign that involves directories (most do), you want to be one of the first to add your website to the directory.

    Most ink builders are put off by the low page rank of these new directories. They are new after all that means there aren’t a lot of links to the site. Our research tells us that a great deal of these sites will fail or close or switch content focus within a year however. Our research tells us that this failure rate isn’t as high as one would think and that the ones that do not fail provide links that pass on lots of link juice within a year or less.

    If your going for the big bang, i.e., a proper text link from a related directory, that has a high page rank, well it’s hardly ever going to happen, even if your willing to pay top dollar for these links. The best bet, is to get in on the ground floor of a web directory that you think is going to gain some good page rank (and be there for more than a few months).

    With this in mind, I present: Deck Boards Directory, a collection of links to sites that related to the decking industry. Deck builders, decking supply companies, information about the decking, etc. I know it’s going to take off because of the market research and I happen to know the guy who made it, so I know it’s going to stick around for a while. So if you’re marketing a site related to decking or deck boards in some way, go there and get a link form them. They require a link back to them on a page of theirs somewhere, but that’s what you have to give a directory, is a link because they need link juice, just like you!

    I like to show this blog to people as an example of what can be done by a WordPress blog by themselves and what the next level of word press blogs is. That’s when a pro web design team gets involved in your internet marketing project.

    For a while we’re going to illustrate this with a rotation of WordPress themes.

    We’ll also give a quick first impression review (feel free to comment) on the theme and come back later and update our thoughts after we’ve seen them in use by the public.

    We start the WordPress themes rotation with:
    Read the rest of this entry »

    Not exactly the way I’d do it but he introduces many important topics. This video also demonstrates how to use the Dreamweaver CS3 interface to create CSS rules.

    Sadly he was wrong about the “Page Properties” they only apply to the page that’s open, not “every page that we create from now on” so odd that he got such a basic piece of info wrong . . . We try to actually put these CSS style rules that he’s creating in a separate ” style sheet (a text file, written with proper css syntax and uses the .css extension). Once this is done you can go to every page you have or create anew and tell the page to use the style sheet.

    On a professional scale we use “Dynamic Web Templates” to force pages to use certian style sheets and accept changes made to a master template. Because there’s so much more to a web site than it’s CSS.