Pay per Click – VIDEO ADS

Google has something new – no surprise there right . . . This time it’s video ads. They will replace some of there regular payper click advertising. It kinda sounds as though they’ve put a lot of thought and effort into displaying video adverts on web sites ina way that isn’t so gaudy as well.
At first it appears that the advert is just a static graphical ad. “We are offering a very, very non-intrusive ad product,” said Gokul Rajaram, product manager for Google AdSense, which runs advertising campaigns across affiliated Web sites. “Only users who click on the ad see the video.”1
These video adverts aren’t mentioned at all on the Official Google Blog or on their advertisers web site as of yet.

UPDATE:
Google just annouced this program

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