What is Google’s PageRank and Why is it Important?
Well this is an easy question. Not only can I answer it easily and quickly but I can point you to a few tools that can help you measure the page rank of any web site you view in your browser.
Google’s Page Rank is a number form 0-9 that Google places on every page in it’s index (or database if you prefer). The higher the number the more important Google thinks your web site is. In addition to 1 – 9, there is the additional ranking of n/a that means the page is not in Google’s index, either because it has come across it yet, Google thinks it’s not important enough to include or it has been banned. Here’s how Google explains it:
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. Google interprets a link from page A to page B as a vote, by page A, for page B. But Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”
Immediately following that answer the first thing clients want to know is “What’s my web site’s PageRank?” Ahh, how easily we miss the details. PageRank isn’t for web sites, it’s for individual pages. Well to find out what the PageRank (PR) of the pages that make up your web site and any web page you may be curious about you have a few options depending on which browser your using.
If you are still using Internet Explorer (what are you thinking?) you have two options. The first is to download the spyware ridden Google toolbar. Be warned though they will save information about all sites you visit, what you search for, what kind of hardware is on your computer, what kind of software, what kinds of files, what are their names etc. in their database which no one knows what they currently do with. Your second option is to go to a web page that offers a Google PageRank Checking feature, type in the address of the page you’d like to check and wait a few seconds while it checks for you.
If you’ve evolved your internet experience you probably joined the millions that have given up internet Explorer and are using one of the many free, standards based browsers (FireFox is most popular), then you have much better tools available to you. I recommend The Google PageRank Extension a simple extension (or Add-on if you prefer) that does one thing and does it perfectly. It simply checks the PageRank of the page you are viewing and displays it in the status bar of the browser. there are several other SEO extension that have Google PageRank capabilities combined with other nifty feature for any SEO’r at FireFox extensions. None of them are know to share information about your computer with remote computer the way the Google toolbar does and all are faster and more accurate than Google’s toolbar. And of course the web sites mentioned above will still work.
The second question everyone asks is “How can I improve my PageRank” or “How is a page’s PageRank determined?” Well basically PR can be increased by increasing the number of web sites that link to your web site. Basically each of these counts as a vote. the higher the PR of the page that has a link to you and the less links they have on that page the more PR you’ll get.
As Google puts it:
> PageRank relies on the uniquely democratic nature of the web by
> using its vast link structure as an indicator of an individual
> page’s value. Google interprets a link from page A to page B as
> a vote, by page A, for page B. But Google looks at more than the
> sheer volume of votes, or links a page receives; it also analyzes
> the page that casts the vote. Votes cast by pages that are
> themselves “important” weigh more heavily and help to make other
> pages “important.”
