St. Petersburg Web Design Blog

Lots of politicians are now using the internet to reach voters. Since Hillary Clinton announced she was running, she has also announced that her campaign will focus more on the internet than ever before. One of the key uses seems to be for announcing news. Mrs. Clinton, Barak Obama, John Edwards, Gov. Bill Richardson, amongst many others have used their web sites to announce their entry in the race to become President of the United States.

“You’ve got everybody imitating what happened four years ago, when Howard Dean led the way,” said Ira Teinowitz, who writes about political advertising for “Advertising Age.” The Web is inexpensive, allows control of a political message and can target groups of voters, experts say.

“These campaigns are not going to be about who has the best television commercials or who has the greatest direct mail or who can make the most phone calls,” said political strategist Hank Sheinkopf.
“You’re going to see greater use of the Net than ever before,” he said. “You get your news out when you want to.”

Clinton said on Sunday that she planned to take full advantage of the newest in communication. “Obviously we have all kinds of new media now, even more than when I first ran back in 2000 and certainly in my previous election, to reach millions of people throughout our country all at the same time in the same way,” she said.

The first of her live video chats was set for Monday evening, with a second on Tuesday, the night of President George W. Bush’s State of the Union address, and a third on Wednesday.

The internet will effect a campaign whether or not a candidate has their own web site or not. Just look at the damage the video of John Kerry’s campaign did to his campaign. A candidates web presence include much more than their own web site. It includes a network of issue related web sites, blogs, articles on other web sites and blogs, pages on social networking sites like myspace.com, and videos on video sites like youtube.com.

Are you a politician or work for one? Well you need to get started on your web presence (or get started on effecting your opponents web presence) right away because it takes time to gain a presence in the search engines (which drive over 90% of all visitors to web sites). It takes up to a year to get indexed fully by Google, the most popular search engine. Then it takes several months to a year or so to build links from other sites to your site. The number of links to your site and where they come from determines how high you will rank in the search engines.

I’ve been studying up on all the latest methods for campaigning on the internet and checking out the competition. I’m eager to dedicate myself to large campaign. I’m very confident that I can be more effective than anyone else out there now. With my expertise in so many different internet technologies and internet marketing I’m sure I can spread a positive candidate of whatever candidate I back. But it takes time, so let’s get started today!

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